Comments on: NetApp has a new logo! http://rajeev.name/2008/03/09/netapp-has-a-new-logo/ technologist defying the peter principle Sat, 29 Oct 2011 23:22:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Matty http://rajeev.name/2008/03/09/netapp-has-a-new-logo/comment-page-1/#comment-18208 Matty Thu, 03 Sep 2009 19:55:59 +0000 http://rajeev.name/2008/03/09/netapp-has-a-new-logo/#comment-18208 I am not against this logo. I think it would work well when it comes to the branding with the simple bold design that will reproduce well at every size they need it for. I also quoite like the tone of blue as well. Good work I say. Thank you for sharing. I am not against this logo. I think it would work well when it comes to the branding with the simple bold design that will reproduce well at every size they need it for. I also quoite like the tone of blue as well. Good work I say. Thank you for sharing.

]]> By: Oracle_guy http://rajeev.name/2008/03/09/netapp-has-a-new-logo/comment-page-1/#comment-6330 Oracle_guy Sat, 22 Mar 2008 22:12:21 +0000 http://rajeev.name/2008/03/09/netapp-has-a-new-logo/#comment-6330 Read this blog from Netapp founder who tries to explain about log which makes sense to me. But I DO NOT LIKE the logo at all!! http://blogs.netapp.com/dave/2008/03/design-requirem.html http://blogs.netapp.com/dave/2008/03/netapp-is-a-wel.html Read this blog from Netapp founder who tries to explain about log which makes sense to me. But I DO NOT LIKE the logo at all!!

http://blogs.netapp.com/dave/2008/03/design-requirem.html

http://blogs.netapp.com/dave/2008/03/netapp-is-a-wel.html

]]> By: Alec http://rajeev.name/2008/03/09/netapp-has-a-new-logo/comment-page-1/#comment-6323 Alec Wed, 12 Mar 2008 15:15:20 +0000 http://rajeev.name/2008/03/09/netapp-has-a-new-logo/#comment-6323 The Blue Lego Door! http://media.peeron.com/pics/inv/custpics/x610c04.1073167048.jpg The Blue Lego Door! http://media.peeron.com/pics/inv/custpics/x610c04.1073167048.jpg

]]> By: Stephen Foskett, Pack Rat :: The Artist Formerly Known As Network Appliance http://rajeev.name/2008/03/09/netapp-has-a-new-logo/comment-page-1/#comment-6322 Stephen Foskett, Pack Rat :: The Artist Formerly Known As Network Appliance Wed, 12 Mar 2008 14:20:34 +0000 http://rajeev.name/2008/03/09/netapp-has-a-new-logo/#comment-6322 [...] Rajeev Karamchedu thinks it looks like an IBM lego house… [...] [...] Rajeev Karamchedu thinks it looks like an IBM lego house… [...]

]]> By: BB http://rajeev.name/2008/03/09/netapp-has-a-new-logo/comment-page-1/#comment-6321 BB Wed, 12 Mar 2008 01:29:09 +0000 http://rajeev.name/2008/03/09/netapp-has-a-new-logo/#comment-6321 Didn't NetApp hit $1 billion in revenue about 6 years ago? Compared to Isilon's $85 mil today. Hmm... Also, Isilon's stock, which hasn't been trading that long, is also on an interesting <a href="http://finance.yahoo.com/q/ta?s=ISLN&t=2y&l=on&z=m&q=l&p=&a=&c=ntap" rel="nofollow">trend</a>. Declaring NetApp as a no longer an innovative company is just some cheap-shot competitor speak. That aside and all the financial data that's hard to dispute, what's left up to each individual's interpretation are subjective matters and perceptions: why rebrand? what was broken that needed to be fixed? are these the signs that the marketing drones are taking over? But, of course, if you still insist on comparing the two even in this regard, I'd take a new ugly logo over a slogan "Fibre Channel is dead!" (as declared by an Isilon engineer) anytime of the day. :-) Didn’t NetApp hit $1 billion in revenue about 6 years ago? Compared to Isilon’s $85 mil today. Hmm… Also, Isilon’s stock, which hasn’t been trading that long, is also on an interesting trend.

Declaring NetApp as a no longer an innovative company is just some cheap-shot competitor speak.

That aside and all the financial data that’s hard to dispute, what’s left up to each individual’s interpretation are subjective matters and perceptions: why rebrand? what was broken that needed to be fixed? are these the signs that the marketing drones are taking over?

But, of course, if you still insist on comparing the two even in this regard, I’d take a new ugly logo over a slogan “Fibre Channel is dead!” (as declared by an Isilon engineer) anytime of the day. :-)

]]> By: Bsingleton http://rajeev.name/2008/03/09/netapp-has-a-new-logo/comment-page-1/#comment-6320 Bsingleton Tue, 11 Mar 2008 21:52:47 +0000 http://rajeev.name/2008/03/09/netapp-has-a-new-logo/#comment-6320 I think Netapp has done this because they are no longer innovative and are looking forways to get people excited. Which is not going to happen through a new logo. Isilon is where Netapp was 6 years ago. I think Netapp has done this because they are no longer innovative and are looking forways to get people excited. Which is not going to happen through a new logo. Isilon is where Netapp was 6 years ago.

]]> By: rajeev karamchedu http://rajeev.name/2008/03/09/netapp-has-a-new-logo/comment-page-1/#comment-6319 rajeev karamchedu Tue, 11 Mar 2008 10:38:06 +0000 http://rajeev.name/2008/03/09/netapp-has-a-new-logo/#comment-6319 Interesting. I knew it was their official video but did not know that it is part of their marketing material. Good to know. Anyone/Everyone is allowed to comment here. As the <a href="http://rajeev.name/about/" rel="nofollow">disclaimer</a> goes, your opinions are yours and mine are mine. Keep them coming! Interesting. I knew it was their official video but did not know that it is part of their marketing material. Good to know.

Anyone/Everyone is allowed to comment here. As the disclaimer goes, your opinions are yours and mine are mine.

Keep them coming!

]]> By: BB http://rajeev.name/2008/03/09/netapp-has-a-new-logo/comment-page-1/#comment-6318 BB Tue, 11 Mar 2008 02:46:59 +0000 http://rajeev.name/2008/03/09/netapp-has-a-new-logo/#comment-6318 That posting below is a snip from their official press release http://www.netapp.com/us/company/news/news_rel_20080310.html on the new branding, so that sorta explains it... at least their thinking. Hey, are NetApp Koolaid drinkers allowed to post here? :-) That posting below is a snip from their official press release http://www.netapp.com/us/company/news/news_rel_20080310.html on the new branding, so that sorta explains it… at least their thinking.

Hey, are NetApp Koolaid drinkers allowed to post here? :-)

]]> By: rajeev karamchedu http://rajeev.name/2008/03/09/netapp-has-a-new-logo/comment-page-1/#comment-6317 rajeev karamchedu Mon, 10 Mar 2008 20:53:32 +0000 http://rajeev.name/2008/03/09/netapp-has-a-new-logo/#comment-6317 There is a 2 minute video out on the new branding. I have to say that it certainly take a bit of getting used to. The previous logo at least had some resemblance to a platter... I guess we've seen it all the time and kinda got used to it. I would love for someone to explain the new logo and the lego block design.... http://www.youtube.com/watch?v=pi37sjmg6rI There is a 2 minute video out on the new branding. I have to say that it certainly take a bit of getting used to. The previous logo at least had some resemblance to a platter… I guess we’ve seen it all the time and kinda got used to it. I would love for someone to explain the new logo and the lego block design….

]]> By: BB http://rajeev.name/2008/03/09/netapp-has-a-new-logo/comment-page-1/#comment-6316 BB Mon, 10 Mar 2008 20:44:40 +0000 http://rajeev.name/2008/03/09/netapp-has-a-new-logo/#comment-6316 Btw, the "bold blue gateway" looks more like a narrow opening in a solid wall... As in, "yeah, there is a future behind it but you have to squeeze through and get by us first". :-) Btw, the “bold blue gateway” looks more like a narrow opening in a solid wall… As in, “yeah, there is a future behind it but you have to squeeze through and get by us first”. :-)

]]> By: BB http://rajeev.name/2008/03/09/netapp-has-a-new-logo/comment-page-1/#comment-6315 BB Mon, 10 Mar 2008 19:58:26 +0000 http://rajeev.name/2008/03/09/netapp-has-a-new-logo/#comment-6315 Looks like a hybrid of the new and old logos of Nationwide insurance. Old: http://www.realpages.com/sites/jamesbondinsurance/assets/images/nwlogo.gif New: http://www.nationwide.com/images/logo.gif Hmm... me not likey... Looks like a hybrid of the new and old logos of Nationwide insurance.
Old: http://www.realpages.com/sites/jamesbondinsurance/assets/images/nwlogo.gif
New: http://www.nationwide.com/images/logo.gif

Hmm… me not likey…

]]> By: Bala http://rajeev.name/2008/03/09/netapp-has-a-new-logo/comment-page-1/#comment-6314 Bala Mon, 10 Mar 2008 14:26:33 +0000 http://rajeev.name/2008/03/09/netapp-has-a-new-logo/#comment-6314 The new NetApp logo is a bold blue gateway, designed to convey NetApp's strong history in the data management business and its commitment to innovation and customer service. The new logo also signals an opening to the future—a gateway to new possibilities, new ideas, and new perspectives—enabling our partners and customers to move beyond barriers and experience business breakthroughs. The new tagline, "Go further, faster," communicates NetApp's dedication to delivering products and services that help our customers achieve new business benefits and overcome limitations The new NetApp logo is a bold blue gateway, designed to convey NetApp’s strong history in the data management business and its commitment to innovation and customer service. The new logo also signals an opening to the future—a gateway to new possibilities, new ideas, and new perspectives—enabling our partners and customers to move beyond barriers and experience business breakthroughs. The new tagline, “Go further, faster,” communicates NetApp’s dedication to delivering products and services that help our customers achieve new business benefits and overcome limitations

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